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“National Alcohol Traditions” Company has become a new growth leader as to results of first half year of 2007. 
(Company is well known in Ukraine due to its brands such as: “Celsius”, “Khlebny Dar”, “Bayka”, “Koblevo”, “Bon Vin”, “La Femme”, “Kozatska Rada”, “Persha Gildiya”)
At the first six months of 2007 «National Alcohol Traditions» («NAT») become a leader in growth dynamics of production and sale of strong drinks in Ukraine. “NAT” sold 541,9 thousand dal (1 dal = 10 liters)  for 6 months of 2006 on the Ukrainian market, but for 6 months of 2007 “NAT” sold 1 million 310 thousand dal according to Union of producers and distributors of alcohol and tobacco products. Sales volumes for the first half year of 2007 in comparison with last year increased on 142 %.  

Vodka production for the first half year of 2007 is 1 million 366 thousand dal. For the same period of 2006 it was produced 543,7 thousand dal, increase for the first six months of 2007 is 151%.

Hence, we could say that a new player of national scale has appeared in alcohol sphere. Sales level for the first 6 months of 2007 come up with in sales volumes of the leading vodka companies. “NAT” took the first place in production and sales growth among Ukrainian producers.

Roman Vashkolup, General Director of «National Alcohol Traditions»: 
«As we know, in near future, alcohol market is going to have strict advertising restrictions. That is why companies that now could occupy strong positions and could get consumers’ loyalty creating a leadership basement for long time».

«NAT» company consider its achievements as a true result of three years work and is going to continue its production and sales growth in the second half year. Overall company is planning to sell over 3,5 million dal of vodka in Ukraine in 2007.

Six filling line will be commissioned in September of 2007 on the production base of “National Alcohol Traditions”. Line production power will be over 200 thousand dal per month. Power increase is necessary to satisfy demand in autumn-winter period.

Dmitry Samsonenko, marketing director of «National Alcohol Traditions»: «It’s very hard to be distinguished on a dense vodka market. But we are absolutely confident in success because potential of our brands is huge. Marketing activities that we’ve been held during a year were outstanding by its brightness and nonstandard solutions».

Roman Vashkolup, General Director of «National Alcohol Traditions»:  
«”NAT” is respectful to competitors’ activities. We attentively studied experience of the leading companies, especially those who have been working on the market since 90-s.  “NAT” company in contrast to other producers never copies or makes concealed plagiarism. We always find its original way, its unique positioning for our trade marks. These are the fundamentals to build an effective communication with market as well as with consumer». 

Reference of “National Alcohol Traditions”:

«National Alcohol Traditions is a production company in a structure of «Bayadera Holding» group of companies, that is the biggest producer and distributor of alcohol drinks in Ukraine. 
 «National Alcohol Traditions» (NAT) was created in 2003 to manage production and promotion of alcohol drinks. «NAT» produces and promotes well known in Ukraine alcohol products such as: «Khlebny Dar» natural vodka, «Celsius» modern vodka, «Bayka» vodka, «Kozatska Rada» vodka, «Persha Gildiya» premium vodka, «La Femme»female vodka, and also «Koblevo» wines , «Bon Vin»elite wines and «Marengo» vermouth.

«National Alcohol Traditions» has two production bases: 
1). «National Vodka Company».
 An up-to-date factory, opened in 2005, in Cherkassky region. Investments into construction amounted over in 20 million euro. Production subsidiary situated in Kamyanka, Cherkassky region belongs to “National Vodka Company”. «National Alcohol Company» possesses of five production lines, total production power of which is 600 thousand dal per month.
2). «Koblevo».
     «Koblevo» wine-making company established in 1982. Winery is situated at Nikoev region, on the Black sea coast.
Square of its own vineyards is near 2200 hectares. Well known vines are raised here such as: «Caberne», «Merlo», «Bastardo», «Shardone», «Sovinion», «Aligote», «Risling», «Rkatsitelli», «Traminer».
 «Koblevo» is leader of bottled wine production in Ukraine. In 2006 production volume had exceeded 15 million bottles. «Koblevo» is one of those few producers that produce wine by its own recipes and using only natural wine material.  All-Ukrainian contest “Choice of the year” acknowledged “Koblevo” trade mark number one in Ukraine in 2005 and 2006, due to its high quality and wide range of products. Today «Koblevo» produces over 30 types of wine.