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"Bayka" restyling

«National Alcogol Traditions» have made a restyling of “Bayka” vodkas.Performed in integration conception of Ukrainian baroque elements, new style of “Bayka” differs with its brightness and humor. «National Alcohol Traditions» is going to strengthen consumers loyalty with a help of «Bayka» restyling and also to increase sales number, achieving of a part in 3-4% on Ukrainian market.
«New design of “Bayka” is called up to highlight brand positioning as a quality in non-expensive segment. More bright label and cork will be well viewed on the ramp, besides it would correspond more to merry mood of the brand», - mentioned Yaroslav Berestenko, development director of «NAT» trademarks.
Communicative heroes of vivid Ukrainian «folk» have appeared on the “Bayka” label.  Vodka sort names are funny represented in scripts of illustrations and toasts, which accompany each topic.
Some changes have taken place in assortment of “Bayka” vodkas. Some vodka sorts aren’t produced any more: «Bayka» Gostro-hrinova and «Bayka» Shkvarkova.
 «Original tastes become a stylish marketing move, which highlighted a uniqueness, friendliness and people ness of the product. Original tastes and animation films with a voice of Les’ Poderv’yanskiy - well-known artist, made brand well-known and favourite in the shortest possible times», - said Yaroslav Berestenko.
Today, we have six types of “Bayka”:  Absolutna, Pom’yakshena, Medovo-lypova, Tradiciyna, Klasichna, Perceva.

13.07.2007

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