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NewsNew Persha Gildiya Ensures PrestigeNew Persha Gildiya Ensures Prestige
The way Prestige is produced is also unique. Before being bottled the drink undergoes the procedure of so-called ‘resting’, which is storing vodka in special containers at a necessary temperature level for a specific period of time. The developers keep the term and temperature of this ‘resting’ procedure in secret, since it is the know-how of National Alcohol Traditions Company. This innovation makes the vodka taste surprisingly mild any time you try it.
; void(0);) ; void(0);) Prestige can be compared to a suit from a world-known couturier, being formal and chic at the same time. The bottle appeals due to its new premium design, and was made by the famous glass studio Vetreria Etrusca, representing the best features of Italian glass production industry. Its solid weight and shape almost monumental in design emphasize the prestigiousness of the drink inside. In addition to this the label on Prestige bottle is created to remind expensive fabric texture used for designer suits, that also aims at highlighting the elite character of this vodka.The souvenir packaging is available for the new product. Every Prestige bottleis placed inside a stylish cylinder-shaped box (a tubus), developed together with leading Italian designers from StylePack – Decorbox with theapplication of Soft touch production technique. The use of this Soft touch packaging also has a symbolic implication: new Prestige feels soft and tastes mild.
It is important to point out that Persha Gildiya is one of the first Ukrainian premium vodkas. It currently includes four unique tastes: new Prestige, and also already known to consumers Verhovna, Povazhna and Znatna.
24.03.2008 |
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