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Celsius: MODERNization is under way!

 

 

The original European Celsius taste line has added one more precious pearl to its collection – Celsius Modern. The recipe of this unique vodka has been worked out with natural harmony of vodka’s mild taste and flavour in mind. The remarkable mildness is achieved due to several factors. In addition to the usage of grape sugar and fragrant spirit of white honey the alcoholic masterpiece is also refined with coking coil and platinum, what makes Celsius Modern as mild and pure as mountain stream water.

 

The bottle, also quite distinctive in its looks, has been designed by National Alcohol Traditions Art-studio, which is said to have always surprised its consumers. The new futuristic Space Edition style concept-design has been developed specially for this product to emphasize the dynamic and up-to-date character of Celsius Brand. Celsius Modern is the first in Celsius taste line to have glazed bottles with hoods, made using titanium cathode vacuum deposition technique.

 

Celsius Modern is a starting point in the development of sub-premium category of Celsius vodkas for connoisseurs of exquisite taste and pleasure. ‘The premium taste line is being prepared for launching on the market, though it is rather early to discuss it, - Yaroslav Berestenko, the Brand Development Director of NAT states. – So far the Company is confident that Celsius Modern will become the leader in the taste line and help ensure the correct structure of brand portfolio of National Alcohol Traditions Company.