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AIR PRESS CONFERENCE «СELSIUS»

On December, 25th, 2006 the first-ever vodka aero-press conference, devoted to presentations of modern "Celsius" took place in Ukraine. Such unique format of conference which took place on board plane TU-154, at height of 10 000 meters, - fully reflects the style and an image of this ТМ, and symbolizes the break from terrestrial routine and habitual stamps. Also for the first time the fragments of a new advertising roller "Celsius" which shocked amazed with the impudence epatage and eccentricity of a subject line have been shown to journalists,. Journalists and visitors of press conference were transferred to the Odessa delphinarium because modern "Celsius" is chosen by a symbol a dolphin, owing to its intelligence, aerodynamics and absence of aggression. This trade mark has appeared one year ago and at once has confidently taken a place among our priorities.

It seemed, what for should we change its style, already attractable to many consumers. But the vital philosophy of the company «National alcoholic traditions» consists in this style- no one can stand on one place here. Essentially new form of a bottle, design of a label in innovative style "Trash-Glamour" was born, new flavouring combinations were found.

The assortment updated "Celsius" is added by new taste «Classic 501», and also three tastes new to Ukraine are popular now in Europe - «Vanilla 369», «Menthol 177» and «Pepper 505» (black pepper). As top-management of "National alcoholic traditions" has declared, the first year of existence "Celsius" the company worked on recognition of the trade mark, - in due time has been organized massed advertising and» PR-campaign, and the second year they worked on understanding of the mark, that caused the restyling of modern "Celsius". More than 1 000 000 euros was spent for the restyling company of modern "Celsius".

There was no limit to delight of journalists from what they had seen.  All were happy and joyful. Someone thanked organizers for fine substantial flight, someone that they have slightly opened writing fraternities secrets of tasting, and someone that have returned them in the childhood, having organized unforgettable dolphin-show. Everyone present confidently ascertained that "Celsius" became really “the OTHER”. And there had appeared a choice at the alcohol market.

26.12.2006

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