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THE NEW MOVIE OF «СELSIUS» TRADE MARK HAS GONE ON THE AIR ON THE UKRAINIAN TELECHANNELS

Within the campaign on promotion of a vodka brand "Celsius" (the manufacturer: «National alcoholic traditions») with a new advertising roller "Club" was started on leading telechannels of Ukraine. According to press-service of "NAТ” timing of a roller is: 70 sec., 60 sec, and 30 sec. The campaign will be prolonged up to the end of May. For some days of translation the roller has made the present furor among spectators with an extraordinary idea and a masterful stylish embodiment. It was strongly allocated with this from the general "advertising field ". Such stars of film production as already legendary in cine circles Oleg Kompasov (producer) – which also made rollers for «Tinkoff» trade mark worked on the roller “Club”.

Not less known operator-director Nikolay Nemolyaev worked in due time in a team of oscar  film "War and peace", also he was the director of photography of feature films «the Ordinary miracle», "Courier" and many other things of films. Worthy member of a team became also artist-director Maxim Fesyun who worked in cult film «Night patrol». Shootings of a roller "Club" took place for 3 days and were unwrapped in pavilion of “Gor’kiy” film studio.

Film-making process is always heavy, laborious work and an enormous pressure. But in this case the situation has become complicated because the heroes of a clip were real alive animals with the habits, characters and desires. Forming a plot of a roller "Club" scripwriters put before themselves the purpose to position "Celsius" as vodka with a human face (that is brightly shown in last shot of the roller), and also to expose the basic human defects, such as lust, avidity, larceny, selfishness, arrogance, etc. On responses of spectators and experts on manufacture of advertising the roller has turned out bright, epatage, modern and original. At viewing a roller there is a proof impression, that the powerful idea managed to be embodied – vodka can really have a human face.

02.04.2007

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