AT – Alcohol Traditions - News - "Khlibniy Dar" is the world leader in dynamics

An authoritative British edition Drinks International has traditionally published the alcohol rating “The World Club of Millionaires”. This year Ukraine celebrates deserved success hitting the first place in the rating as the trade mark "Khlibniy Dar" was recognized as the fastest growing brand in the international alcohol industry!

In 2008, the trade mark "Khlibniy Dar" took the first place in the rating “Millionaires Club 2009” as the fastest-growing brand. The growth rate was + 85.7% compared with the year 2007! In second place Russia's "Green Mark" with the index + 47.8%, the third obtained «Svedka» + 39,1%.

In the rating “TOP 6 of the local international brands”, "Khlibniy Dar" confidently holds the 2nd position. In the general vodka brand rating “TOP-20” trade mark "Khlibniy Dar" took the honored 6 place!

All alcohol producers in the world are looking forward to these ratings. It usually includes only those brands whose sales exceeded 1 million cases a year (the term "case" denotes the standard unit of measurement which is a box containing 18 bottles of 0,5 l, thus, one case is equal to 9 liters). TM "Khlibniy Dar"sales volumes in 2008 totaled 6.63 million cases! The ranking includes not only the gross sales of any brand, but also the potential development in the near future. Joining the club proves the high status of alcohol brand in the international community of alcohol production players.

Roman Vashkolup, General Director of "National Alcohol Traditions" Bayadera Holding Group said:

- Experts estimate that consumer loyalty to a particular vodka brand due, above all, to the perfect quality of the product. The peculiarity of vodka "Khlibniy Dar" is that for more than 7 years its quality has being kept at the highest level. "Khlibniy Dar" acquired the confidence of customers, primarily because it has never deceived their expectations.

The results of consumers public opinion poll conducted by TNS in February 2009, showed that the level of popularity of TM "Khlibniy Dar"< was 95%. About 70% of consumers found out about the brand, seeing it specifically on the retail shelves which proves that the TM "Khlibniy Dar" is one of the leaders in the Ukrainian vodka market, including the distribution (you can find this product products in any store).

From the magazine “Drinks International”: «An additional urge to rise the estimate to the two major Ukrainian brands was the fact of the rapid entry into the rating of another Ukrainian brand "Khlibniy Dar"<, produced by Bayadera Holding Group with the annual growth in sales about 85% which is an indication of the most dynamic brand of vodka in 2008. And its impressive case volume total at 6.63m, "fired" above Russian "5 lakes".

Dmitry Samsonenko, marketing director of "National Alcohol Traditions", Bayadera Holding Group said:

- Plant "Nationalnaya Vodka Company", which produces vodka "Khlibniy Dar", is one of the leading enterprises at the Ukrainian alcohol market. Equipment and production technology of the company perform the innovative development in the alcohol industry of Europe and around the world. The plant was built in an ecologically clean region of Ukraine (Cherkasy region) on the territory of water- geological nature reserve. Scientists estimate it as the largest reserve of fresh and mineral waters. Essential condition for the production of vodka is the use of the best grade grain alcohol "Lux". The plant technologists developed a unique recipe of the vodka "Khlibniy Dar".

Jaroslav Berestenko, development manager of "National Alcohol Traditions" Bayadera Holding Group noticed:

- The leadership position of the brand "Khlibniy Dar"as the most rapidly growing proves its popularity on the market and the serious future development prospects. Today we have achieved it became the most popular brand in Ukraine. We intend to continue the progress and it has all prerequisites for it: an excellent product quality, modern high-tech production and clear-cut positioning, which consumers have been associated with human values relevant to our national market."Khlibniy Dar" is one of the few brands that have gained the highest reputation in Ukraine and all over the world.

The rating “The World Club of Millionaires”, published by the magazine Drinks International, is one of the most authoritative rating among professional players in the alcohol market. Taking into consideration such high rates of growth, experts predict the brand "Khlibniy Dar"significant market share in 2009, thus consolidating its leadership position as well as its successful entry into the international marke t.