AT – Alcohol Traditions - Company

Alcohol Traditions is a leader of Ukrainian alcohol market in wine production and spirit beverages production. All the products are high quality. Company's mission consists in embodiment of the rich national traditions in modern alcohol products and development of alcoholic beverages consumption culture.

PRODUCTS

    Company portfolio consists of 14 own developing wine and spirit products. Every product has a high level of protection that eliminates any possibility of falsification. Processing assets are located on National vodka company (NVC) and PJSC Koblevo.
    National vodka company (Cherkasskyi region) produces 8 brands of spirits: grain vodka Khlibnyi Dar, modern vodka Celsius, national traditions vodka Kozatska Rada, first premium pure luxury vodka Rada, , super-premium vodka First guild, public vodka Bayka, woman vodka La Femme and fruit-berry liqueur Moya. Vodka brands are recognized by alcohol market international experts (Trade Leaders’ Club, Geneva, Madrid, Business Initiative Directions, Paris, International Spirits Challenge, London, United Vodka, Cannes, Prodexpo, Moscow).
     PJSC Koblevo (Nikolaevskyi region) produces 6 wine brands: green wines KOBLEVO, BON VIN wine that is controlled by origin, unique vermouths Marengo and Paloma, Tetra Pak wines Svit naturalnykh vin (World of natural wines) and Carta de vinos.

PRODUCTION FACILITIES

There are 7 automatic bottling lines on the processing plant. General capacity of the plant is up to 54 000 bottles per hour.
An annual production facility is more than 45 m bottles (wine and vermouths) and Tetra Pak wines also. There are three modern bottling lines installed on the processing plant: two by Italian brand Bertolaso (general efficiency 12 000 bottles\hour) and one by Swedish brand Tetra Pak (7 000 packs\hour)

ACHIEVEMENTS

     According to data given by Research Companies AC Nielsen and TNS-Ukraine, AT LLC has being a leader in Ukrainian spirits market for several years already. According to data given by Industrial Association Ukrvodka and its field results 2009, National Vodka Company headed the top-list of alcohol producers with market share in production and sale 21% and 24%. In 2008 Khlibnyi Dar TM took the first line in the rating Millionaires Club 2009 as the fastest growing brand in alcohol industry globally. The growth rate in comparison with the year 2007 amounted to 85.7%. In 2009 according to authoritative US edition Impact, Khlibnyi Dar TM became one of three global vodka leaders, pushing to fourth place world famous brand Absolut.
    In 2009 Impact magazine called Khlibnyi Dar a sensation because of the galloping sales growth (53.9%), brand was ranked the third in world vodka list, leaving behind other Ukrainian brands. In 2010 Impact published another vodka rates, where Khlibnyi Dar was the second after Smirnoff.
    Another famous British field edition Drinks International in the annual 2010 rate World Millionaires club put Khlibnyi Dar the second vodka brand in sales volumes. Sales increase in 2010 vs 2009 total in 20.7% and resulted in 12.3 m cases (one case equals 9 liters).
    International research company MEMRB-IRI data say in Q1-2 2010 Khlibnyi Dar is a sales leader in Ukraine with market share volume and value (19.5% and 17.7%).
    National vodka company achievements were recognized on international level: in 2010 the plant was awarded with Grand-Prix of International exhibition Prodexpo for “Product stable high quality during 6 years”, in 2012 – with Gold sign of honor for “Leadership in eco-technologies development on alcohol market CIS countries”.
    In PJSC Koblevo portfolio there are more than a hundred of international awards, including four Gold prizes For Technology and Quality by Trade leaders club (2006, 2008, 2009, 2011) and also International Quality Star and Gold prize International era of Quality by International Quality Convention. Business Initiative Directions Awards (B.I.D.). According to information of Research Company TNS-Ukraine Koblevo TM wine has been taking the first positions in the ratings in sales, production volumes and brand popularity among consumers since 2005. It is considered to be №1 wine in Ukraine.
    In 2011 for the 7th time Koblevo TM becomes a winner of International festival-competition Choice of the year as the Best wine. In 2010 the brand was exclusively awarded as Decade leader.

FOREIGN MARKETS

AT LLC is providing active actions in entering the foreign markets. Today Company exports its products to 25 countries worldwide: Russia, Germany, USA, Great Britain, Czech republic, Portugal, Chili, Belorussia, Greece, Israel, Latvia, Estonia, Lithuania, Spain, Italy, Cyprus, Bulgaria, Armenia, Georgia, Moldavia, Kazakhstan, Kyrgyzstan, Turkmenistan, Azerbaijan, Iraq. A licensed production has started 2011 in Belorussia and company is successfully producing own trade marks in this country.

History