History
ÎÎÎ «National Alcohol Traditions LLC»
ÎÎÎ «National Alcohol Traditions is a leader at Ukrainian alcohol market in the production of wine and spirit beverages of impeccable quality. Company's mission consists in embodiment of the rich national traditions in modern alcohol products and development of alcoholic beverages consumption culture. Company history is inextricably linked with the development of holding Bayadera - one of the largest commercial and industrial holdings in Ukraine, specializing in production and marketing of high-quality alcoholic beverages. Group of companies Bayadera has been successfully operating since 1991 and today it is the leader in domestic alcohol market.
NAT - Achievements
According to data given by Research Companies AC Nielsen and TNS-Ukraine, NAT LLC has being a leader in Ukrainian spirits market for several years already. Nowadays Company's portfolio includes 14 actively developing wine and spirit brands. All brands have great marketing potential and a high degree of protection, making them very difficult to counterfeit. All products offered by NAT are produced at its own distilleries - National Vodka Company LLC and Koblevo JSC.
According to data given by Industrial Association Ukrvodka, which announced results of 2009 in its sector, distillery National Vodka Company gained the lead in spirits market of Ukraine with market share in production and sale amounting to 21% and 24% respectively. In 2008 brand Khlibniy Dar took the first line in the rating Millionaires Club 2009 between the fastest growing brands and was recognized as the fastest growing brand in alcohol industry globally. The growth rate in comparison with the year 2007 amounted to 85.7%. In 2009 according to authoritative US edition Impact, brand Khlibniy Dar became one of three global vodka leaders, pushing to fourth place world famous brand Absolut.
In 2009 the growth rate of wine and vermouth production of wine distillery Koblevo comparing with 2008 was about 63% - which is today more than 40 million units of products annually. According to information of Research Company TNS-Ukraine wine Koblevo has been taking the first positions in the ratings in sales, production volumes and brand popularity between consumers since 2005.
Distribution
Group of companies Bayadera has one of the most powerful distribution chains in Ukraine. It includes distribution centers throughout the country, as well as representative offices in Russia. Constant growth and onward progress are the main strategic principles of Group, that’s why Bayadera continues increasing production capacity and number of distribution centers.
Foreign Markets
NAT LLC is providing active actions in entering to the foreign markets. Today Company exports its products to 18 countries worldwide: Russia, Germany, Greece, Israel, Latvia, Estonia, Lithuania, Spain, Italy, Cyprus, Bulgaria, Armenia, Georgia, Moldavia, Transdniestria, Azerbaijan, Uzbekistan, Vietnam. Companie’s future plans include increasing of supply volumes and expansion of new foreign markets.
|